ABOUT THE 
FOUNDER

Storytelling is an art, but it can also be taught. For businesses to engage their customers locally, regionally, and globally, they must be able to articulate their vision and strategy in a compelling way, in order to create culture and drive change. 

​

Daniela Vargas Dieppa most recently lead all the first physical experience within SKIMS to align digital and physical with a channel agnostic, customer first approach. Responsible for setting the global distribution strategy to scale the business into the #1 brand. Managing pop-up and wholesale P&L of +$100M; +100% YoY and a team of 14 professionals. Within 1 year, she established physical distribution points in 10 countries, translating to +$200M in Retail sales as well as executed 9 pop-ups within flagship markets during unexpected times & places to drive surprise and delight within a cross-section of luxury retailers.

​

After 10 years working with Theory as Director of International Sales, Daniela Vargas started her own consulting firm called denuoLAB. ”Steeped in Luxury, Fashion denuoLAB group is an international consulting firm focused on sales, brand incubation and advisory services for luxury, fashion and innovation-driven companies. Our global database and in-depth knowledge of the industry provide you with access to information and global relationships that can only result from a focused practice devoted to these interrelated sectors. 

​

Because of this philosophy, she decided to merge her knowledge into DVD Productions as she has helped create Experiences thru different channels, be it a Pop Up, Show room set up, Trade show blending a unique experience within  Fashion, Food & Beverage, Movies and Lifestyle.  Our goal is to work with our clients on a number of projects each year, based on their long-term strategic goals, and the skill sets they need in their companies to achieve these objectives."